Last year, we introduced hands-on sessions and they proved wildly popular. By wildly, I mean most of the limited-space slots were snatched up within minutes. We are so excited to bring these sessions back for the 2013 annual conference in Atlanta. Since they are so sought-after, we are announcing the sessions today to give you a couple days to look them over and decide which one you want to attend most (and register if you haven’t already, see below for details). Not everyone will get into one, and these are a bonus in addition to our other excellent tracks.
Here is what you need to know about the hands-on track:
- The actual sign-up to get a seat will happen on Monday.
- While the individual sessions have no charge, they are very limited in space to allow them to be hands-on classes.
- Only registered attendees will receive the email with instructions to grab a spot. You must have been registered for at least 24 hours before that email goes out Monday so you will have received your invite into our scheduling system. So, in a nutshell, you better register no later than Saturday night to be safe. You can register here now. When you receive the email from Sched.org inviting you to sign into the Type-A Parent Conference scheduling system, claim your profile immediately. Only registered attendees can sign in.
- Then wait until Monday around midday to get the email and the announcement in the private Facebook group just for registered attendees. Each registered attendee will be allowed to sign up for one hands-on session until they fill up.
If you’re registered, you will get more information in your inbox and the Facebook group about the whole process.
Here are the hands-on sessions:
- SEO Basics with Dan Morris – Search Engine Optimization is about becoming relevant for your key terms. It’s also a fantastic source of leverage in your business, providing traffic while you focus on other things. Let’s work on what makes you relevant in the eyes of the search engines.
- Under the Hood of Your Blog: Master Your Web Hosting Account to Improve Your Site with Peter Pollock – Get a guided tour of the backend of your blog’s hosting, your Cpanel and your self-hosted WordPress backend. Learn how to install and configure a few plugins that can increase productivity and security on your blog. Prerequisites: Attendees should already know how to FTP, how to log into their backend and Cpanel, and be familiar with finding folders and files and moving them around.
- Just Write: Putting the Free Writing Back in Blogging with Heather King and Vikki Reich – This session will focus on writing without hesitation — no editing or over-thinking while writing. The intent is to bring people back to the heart of good writing — allowing the words to tell their own story by writing from within and watching the story (and therefore theme) unfold. Attendees will spend time practicing this technique while being instructed on how to do it well.
- Own Your ROI: Creating a Media Kit and Tracking Data with Stacie Connerty – Media kits. You know you need one, but you don’t know where to start. Or you have one, but you want to make it better. Stacie will show you how to create your kit, which numbers matter, and how to track and present the results of the campaigns you work on.
- Creating a LinkedIn Profile That Sells with David Binkowski – Afraid to take the LinkedIn plunge? Already using LinkedIn for business but not generating leads or work? Find the secrets of what makes a great LinkedIn profile that makes companies want to hire you during this hands on session.
- Cosmetic (Blog) Enhancements: Simple Nips and Tucks with Big Impact with Teresa Rosche Ott – You love your blog design. Mostly. You don’t envy other bloggers’ beautiful backgrounds or fabulous fonts. Much. But deep down you do wish your blog was a little more alluring. Still you, but you in your best outfit. If you’re up for a small challenge, together we’ll x-ray your blog and make a few simple but transformative edits to its CSS. This hands-on session requires certain skills and tools. Prerequisites: To attend this session you must have/do the following: install the Chrome browser on your computer, install the free Jetpack app on your self-hosted WordPress blog, and make a copy of your current design files (style.css, etc.) to save as backup before we begin.
Besides the hands-on sessions, we have added more fabulous speakers and sessions! Sonja Foust and Heather Durdl will be teaching Pinterest and Instagram: Optimizing for Visual Social Media. Amanda Padgett will lead the session Share Your Knowledge: Making Money with Webinars. Kerry O’Shea Gorgone and Michael Moebes will lead an expert table, Bloggers and the Law: What You Need to Know. That is just a sampling. See the full list of speakers plus the current schedule (minus the hands-on sessions, which will go live for signup Monday).