Maria Bailey
@momtalkradio
Maria Bailey brings a unique voice to today’s moms. She is an award-winning author, radio talk show host, nationally known speaker and the foremost authority on marketing to moms. Each month she speaks to over 11 million moms on TV, radio, print and online. On radio, Maria is host of Mom Talk Radio the first nationally syndicated radio show for moms and Co-host of Good Day with Doug Stephan, the #7 ranked morning talk show in America. Online Maria is the Founder of BlueSuitMom.com, the award-winning Website for executive working mothers and Co-Founder of Newbaby.com and MomTV.com, the largest resource of online video for moms. Maria’s articles can be found in Orange County Family, Hybrid Mom among other magazines. She is the author of “The Ultimate Mom Book” (HCI Books, May 2009).
Professionally, Maria is CEO of BSM Media, a full service marketing and media firm that specializes in marketing to mothers. The client list includes Disney, Build-a-Bear Workshop, Precious Moments, Dell, Cartoon Network, Warner Bros., Fisher Price, Tahitian Noni International and Zhu Zhu Pets. She has been an invited speaker to nearly half of the top 100 consumer brands. Her book, “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” (Prima) was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $2.1 trillion market. In “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn) Maria focuses on the emergence of Gen X and Gen Y mothers and compares them to the Boomer mom segment. Her latest book, “Mom 3.0” examines reaching moms with new technologies, such as blogs, podcast and social networking.
Her latest blog posts:
- Looking Back, Moving Forward
- Holiday Crunch Time
- Twitter Event: Lands’ End Procrastination Destination on 12/16
Connect with #typeacon