Wendy Goldman Scherer
@wendyscherer
Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
And that leads us to today. Social media research has become an integral part of the research process for brands. As the research methodologies got more complex and specialized, in 2008 Scherer Cybrarian decided to spin off this fast-moving, high energy part of the business into The Social Studies Group, a social media research firm that provides deep analyses of social media conversations and statistics to help companies better understand their customers, competitors, markets and industries.
Wendy loves research. And it shows.
Her latest blog posts:
Andrea Scott
@andreaatPOM
Andrea has been involved in the digital space for over 14 years. She has watched as the Internet was used as a research and information gathering tool, to a new tool for advertising and monetization, to becoming the “voice” of the people more and more; thus altering how marketers approach consumer marketing. Currently the Manager of Interactive Marketing at POM Wonderful, Andrea manages all interactive marketing efforts for POM’s product portfolio, both U.S. and internationally. Her responsibilities range from “traditional” online marketing campaigns including emails, SEM, and media buys, to leading blogger outreach and social media strategies. She particularly enjoys forming partnerships with consumers, bloggers, and social media enthusiasts. Outside of POM, she is an adventurer, horseback rider, traveler, foodie, and advocate for health and wellness.
Her company’s latest blog posts:
- HOMEMADE POMEGRANATE HONEY MUSTARD WITH HERBED POMEGRANATE, CARAMELIZED ONION AND GOAT CHEESE GRISSINI
- Quinoa with Arils and Goat Cheese
- Pomegranate Relish
Ria Sharon
@riasharon
Ria Sharon, a.k.a. Practical Mommy, is a single “co-parent” and “student” to two very wise elementary-aged children. She is the co-creator of MyMommyManual.com and the online Yogi Parenting course. She has focused her professional career in marketing and communications, first in traditional media for consumer-focused companies like The Kellogg Company and Texas Instruments. More recently, she has devoted her expertise to the building of online communities. In this capacity, she has worked with WEGO Health and Wellsphere.
A friend once observed of her, “Ria, you love connecting people.” It’s true. Ria’s sense of fulfillment has always been tied to connecting the right people to the right information or more significantly, to other people from whom they can source answers. Now as Practical Mommy on MyMommyManual.com, she sources and publishes daily advice from experts in the field of parenting as well as children and women’s health.
Her latest blog posts:
- How to Begin Again
- How to Set Powerful Resolutions this New Year
- How to Find Support for Postpartum Depression
Danielle Smith
@DanielleSmithTV
Danielle Smith is the founder and primary author of ExtraordinaryMommy.com, a website designed to remind moms of the extraordinary work they do on a daily basis. With a background as an award-winning anchor and reporter, Smith has now turned her attention to Online TV and Radio hosting, as well as Social Media. She is thrilled to have joined the team at Bliss TV as both host and producer. As a result of her work on ExtraordinaryMommy.com, she has appeared on The CBS Early Show, CNN, Fox News, and NPR as well as on local St. Louis and Memphis new stations. Most recently, Smith could be seen sharing video segments from the Winter Olympic Games in Vancouver, on behalf of Procter & Gamble. She is a public speaker and has traveled to give talks on parenting, social media and ways to engage online. Smith is also the Editor of the Blogging Channel on BlissfullyDomestic.com, and is a contributing author to the book, The Internet Mommy, as well as to additional blogs and websites. Smith is, most importantly, Mommy to two sweet and sassy small people and wife to a wonderful (and hilarious) guy.
Her latest blog posts:
- A Little Beauty Basic – My Style
- The Note
- So, They Are Canadian, Eh? And now… How To Become A U.S. Citizen
Laurie Smithwick
@upsideup
Laurie is a co-founder of Kirtsy who blogs at UpsideUp and runs LEAP, an award-winning, can-do graphic + web design studio in North Carolina. One time, she was nominated for a Grammy award for cd package design. She didn’t win, but she got to wear an awesome purple velvet dress that made her feel real girly. When she’s not being held captive by her computer, she can be found laughing with her redhead husband and 7-yr-old twins, building stars out of old palette wood, or wishing she was eating french fries.
Her latest blog posts:
Katherine Stone
@postpartumprogr
Katherine Stone is a nationally-recognized, award-winning peer advocate for women who suffer mental illnesses related to pregnancy and childbirth. She is the founder and editor of Postpartum Progress, the most widely-read blog on perinatal mood and anxiety disorders.
Postpartum Progress has been listed as a Must Read by Parenting.com, is among the top 10 depression blogs according to PsychCentral.com, and was a finalist in Scholastic Parent & Child magazine’s 2010 Parent Blogger Awards. Because of her advocacy work, Katherine was chosen by WebMD as one of its four 2008 Health Heroes, an annual national program to recognize individuals who overcome challenges and help transform healthcare. She was also the winner of the 2010 Bloganthropy Award, given for using social media to make a difference.
Katherine often leads the charge in speaking out assertively against unbalanced or misleading media coverage of perinatal mood and anxiety disorders. In 2009, she wrote a letter and gathered the endorsements of nearly 50 clinicians, survivors, authors and advocates in response to a misleading article in Time magazine about postpartum depression screening. Time chose it as one of its 2009 Letters
of the Year. In 2010, she obtained a public apology from AOLNews.com for a stigmatizing article about PPD, and convinced the NIMH to change its website to make PPD information more clearly accessible. According to Senator Robert Menendez, she also was instrumental in helping get the Melanie Blocker Stokes MOTHERS Act passed in by publicly speaking out against myths being spread about the legislation.
Katherine has served as a contributing blogger for PBS’ “This Emotional Life” site on the topic of postpartum depression, and as guest editor on postpartum depression for BlogHer, the world’s top community for and guide to blogs by women. She also has served on the board of Postpartum Support International. Media appearances and mentions include Health.com, Babble.com, ParentDish.com and Sirius Doctor Radio, as well as WebMD the Magazine, Scholastic Parent & Child, Newsweek and Cookie, among others. Katherine lives in the Atlanta area with her husband and two children.
Her latest blog posts:
- Winter Blues: What You Need To Know About Seasonal Affective Disorder And PPD
- Mom Searched Two Years For Diagnosis of Postpartum OCD
- Join Me In A Live Chat on Postpartum Depression Tomorrow
Suzanne Tucker, P.T., C.E.I.M.
@zenmommy
In addition to mommy-ing to two magical girls born in 2000 and 2003 and boy/girl twins born in February of 2010, Suzanne Tucker owns Brentwood Center of Health, a holistic health center with her husband in St. Louis, Missouri where she practices as a physical therapist, Certified Educator of Infant Massage and health education teacher. She is the Co-creator of MyMommyManual.com and Yogi Parenting, an 8-week online positive parenting course. A Reiki I practitioner and certified in Dr. Michael Ryce’s forgiveness work, Suzanne offers inspiration and support to women under the pen name Zen Mommy on My Mommy Manual.
Suzanne shares her knowledge of the healing powers of touch as a guest speaker to both national and international child advocate organizations. Her life purpose is to inspire parents to connect in love to themselves, each other and their children.
Her latest blog posts:
- How to Begin Again
- How to Set Powerful Resolutions this New Year
- How to Find Support for Postpartum Depression
Jim Turner
@genuine
Jim Turner is the head of One By One Media, which he began in 2004. He is a social media consultant and professional blogger who is make his living working in advertising, public relations, marketing and other business circles, consulting with Fortune 500 companies, large agencies and startup companies. More than 20 years of working in the law gave him the management and leadership skills needed to successfully guide companies through the Web 2.0 business space. He also serves on the advisory boards of several companies, helping them adapt to the new social media environment.
He lives in Colorado with my wife and four children. His kids have been a part of his blogging life since his two older children were very young. He shared with the world his younger two children entering into his family through blogging. He loves being a Daddy and it has turned out to be the best job he has ever had.
His latest blog posts:
- Tips For Keeping Kids Safe Online This Holiday Season
- Childhood Obesity – Are We Abusing Our Children?
- Eating Green Stuff. Ewww!
Hollee Temple
@holleeinbalance
Hollee Schwartz Temple is a journalist-turned-lawyer-turned-professor at West Virginia University College of Law. She and her partner in crime, Becky Beaupre Gillespie, blog about work/life issues, and they also write the work/life balance column for the ABA Journal, read by half of the nation’s one million lawyers.
Hollee’s biggest professional accomplishment to date is the forthcoming Good Enough is the New Perfect (Harlequin Nonfiction, Spring 2011), a nonfiction book that will chronicle how the mothers of her generation are redefining success and feminism by refusing to settle for lives they don’t want. Like so many of the women she and Becky have interviewed, Hollee forged a non-linear career path, taking detours in her quest to balance work and family.
After graduating at the top of her class with a bachelor’s and master’s degree from Northwestern University’s Medill School of Journalism, Hollee headed to Duke University School of Law. She graduated in 1999, and then began a four-year stint as a litigation associate at a large Pittsburgh law firm. After her first son was born in 2002, Temple returned to her firm on a part-time basis before joining the WVU faculty the next year.
In 2008, Hollee celebrated ten years of marriage with John Temple, a journalism professor and author of two narrative non-fiction books. She is constantly amused and amazed by her feisty redheaded sons, Gideon and Henry.
Her latest blog posts:
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Alicia Ybarbo
@todaysmoms
Alicia Ybarbo (author, television producer, mom) is a two-time Emmy award-winning producer with the Today Show on NBC. She is also the co-author of “Today’s Moms: Essentials for Surviving Baby’s First Year” with Today colleague Mary Ann Zoellner. She’s worked at NBC Sports, ABC’s “The View” with Barbara Walters, and has been at Today for 10 years. Alicia has appeared on TODAY, MSNBC, WNBC and LXTV as well People, Redbook, Cookie, OK! and Parenting Magazine. She’s currently working on her next book. Alicia lives in New York with her husband, Mark Zimmerman, and their two children, Jack and Lucy.
Her blog’s latest posts:
Mary Ann Zoellner
@todaysmoms
Mary Ann Zoellner is an Emmy award winning producer who has traveled the world with her job. Turkey, Peru, Costa Rica, India, Qatar, Bahrain, Hong Kong, South Africa and Argentina are just a few of the countries in which she has worked. She grew up in Tulsa, Oklahoma with her seven brothers and one sister. She graduated from George Washington University in Washington, DC. While in college she worked for CNN’s Larry King Live, lived in Spain for a year, and then moved to New York for a job at MSNBC. She has been a producer at Today for 10 years, is the co-author of “Today’s Moms: Essentials for Surviving Baby’s First Year,” and is currently working on her next book with colleague Alicia Ybarbo. Mary Ann lives in New York City with her husband, Alexander, and their daughters Zurielle and Arabella.
Her blog’s latest posts:
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